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Bachelor of Business Administration (BBA)

Welcome, Future Business Leaders

Build a foundation for your success in business at South University. Our Bachelor of Business Administration degree program can prepare you to help organizations grow and profit, as you study everything from effective leadership techniques to strategic responses to marketplace changes.


Develop Strategic Thinking and Leadership Skills

A strong leader with the ability to motivate employees and guide businesses through turbulent times can go far in the business world. At South University, our campus and online bachelor’s of Business Administration degree programs can prepare you with the business acumen, decision making skills, and strategic frameworks you’ll need to tackle tough business challenges.

Our Business Administration instructors* share their own professional experiences to prepare you for diverse scenarios in organizations of all sizes, while also offering you one-on-one support and mentorship throughout the program. Upon successfully earning your bachelor’s degree in Business Administration, you’ll be equipped to:

  • Determine when and what information is needed, critically evaluate information, and ethically and legally access and use information to accomplish a specific purpose.
  • Understand and address common business problems.
  • Demonstrate effective teamwork and communication skills as well as the ability to recognize and achieve important business objectives.
  • Apply quantitative analysis and critical thinking skills to solve business problems and positively affect financial performance.

At South University, you can earn your Business Administration degree in under 4 years (45 months) on campus or in 3 years online.

Study Management, Marketing, Finance, & More

Our Bachelor of Business Administration courses are carefully selected and structured to prepare you to pursue graduate studies or entry level business administration jobs in local, national, or international organizations. Through case studies and intensive projects, you can study and practice techniques to assess business needs and implement effective improvement scenarios. You’ll even take a course in which you manage a simulated firm, developing strategic and execution plans, monitoring results, and modifying your plans to achieve success as you compete against other classmates in a simulated industry.

As part of the Business Administration major and foundation requirements, you’ll explore topics that include:

  • Accounting
  • Business law
  • Business communications
  • Finance
  • Ethics in organizations
  • Quantitative business analysis
  • Financial statement analysis
  • Organizational behavior
  • Project management
  • Operations management
  • Leadership
  • Strategic management
  • Management information systems
  • Marketing management

You’ll also be able to select elective courses that align with your interests and aspirations, including the option to study subjects like:

  • Advertising and promotion
  • Managerial communications
  • Dynamic decision making
  • Quality management
  • Corporate finance
  • Human resources management
  • Global business management
  • Advanced operations management

You’ll also have the opportunity to complete a supervised business internship in which you can apply what you’ve learned in the classroom directly to the work environment, helping to better prepare the you to enter the business world.

Bachelor of Business Administration Degree Program Admissions

To be accepted into our Bachelor of Business Administration degree program, you must meet all standard university admissions requirements for undergraduate programs. Scholarships and financial aid are available to those who qualify. For questions about admissions or financial aid, call us at 1.800.688.0932.

Business Administration Careers: Planning for What’s Next

Wondering what you can do with a business administration degree? Possible fields to consider for business administration careers include accounting, financial services, personnel resources, and sales and marketing, but truly all organizations need individuals with business savvy. After earning your business administration degree, jobs you might find may involve planning and managing sales, logistics, finance, people, or numerous other aspects of a business. Whatever you do will depend on your unique skills, your interests in specific roles, industries, and organizations, and your desire to pursue graduate studies.

After completing a Bachelor of Business Administration, jobs that a sampling of our program graduates have found include:

  • Sales Managers
  • Administrative Services Managers
  • Industrial Production Managers
  • Supply Chain Managers
  • Cost Estimators
  • Construction Managers
  • Regulatory Affairs Managers
  • Compliance Managers
  • Management Analysts

As a business administration and management professional, you can work in a variety of industries and settings, from small family-owned businesses to multinational corporations and everything in between. According to the U.S. Bureau of Labor Statistics, the employment of business and financial professionals is projected to grow approximately 9% from 2016 to 2026, resulting in over 750,00 new jobs.

For professionals with a bachelor’s degree in business administration, salary varies based on factors like experience level, employment type, industry, and geographic region.

*Credentials and experience levels vary by faculty and instructors.

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