When it comes to social media, it can be hard to keep up with the latest trends and know the ins and outs of every site. Take Twitter, for example. Maybe you’ve created an account and a user name (your Twitter handle), but you’re not sure what’s next. How can using Twitter benefit a professional adult like you? It might surprise you to learn that Twitter can be extremely helpful in networking, building your professional reputation, and even searching for the next step in your career.
1. Connect with industry colleagues.
Find and follow established companies and professionals in your field and possibly in your city. Pay attention to what they’re tweeting and when you see something you like or agree with, retweet it. Even better, reply with your opinion included.
Based on someone’s tweets, you can also start a conversation about a shared interest. Ask their opinion on something or recommend articles or sites you think they’ll enjoy. Connecting with someone on Twitter can be an easy way to start a professional relationship!
2. Build your professional reputation.
Start by choosing a Twitter handle that sounds professional and writing a bio that speaks to who you are and where you are in your career. Your tweets should reinforce whatever this bio says. If you say you’re a working mom, dedicated nurse and lifelong learner, that’s what you should tweet about. (Follow us @SuCampusCommon to see what we’re tweeting about.) Find articles that talk about things like balancing your personal and professional life, the benefits of education, or new trends in nursing. Even better, give your own advice on this topic. Build credibility by showing that you’re aware of what’s going on around you and that you have something to contribute.
3. Search for Jobs.
Did you know that jobs are often posted on Twitter? Search using hashtags and keywords to find job postings in your area. Try searching #Jobs, #JobOpening, #ApplyNow, or search for a combination of those with your career field – something like #HealthcareJobs or #ITJobs. Searching “#HealthcareJobs” and “Atlanta,” for example would allow you to narrow your search even further.
In addition, if you’re interested in specific companies, many organizations have Twitter accounts dedicated to job openings. Follow these accounts to know right away whenever a job in your field opens up!
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- How to Effectively Use Twitter as a Job Search Resource