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  • October/2012

Faculty Profile: Karen Willing

by South University
October 10, 2012

Karen Willing, adjunct instructor of Legal Studies at South University, has recently taken on some new challenges in the legal field. She was appointed in March, 2012 to be the Attorney-Magistrate/Court Administrator for the 80th District Court in Harrison, Michigan. This is the same jurisdiction where she was the Chief Assistant Prosecutor from 2006-2008, so she says, “It’s great to be back.” Karen feels this is a good role for her as it utilizes both her JD and PhD degrees. She is the first Court person a criminal defendant sees after his/her arrest. She says it is a very scary time for most and she feels she needs to balance the rights of the accused (especially given they are deemed innocent as they stand before her) with the needs of society for safety. There are no rules and each person needs to be carefully considered.

Karen remains actively involved with other training opportunities, including running classes for local fire fighters (on courtroom testimony) and local corrections officers (on updates in correctional law). In addition to teaching at South University, Karen teaches MBA and Legal Studies courses at Davenport University, Business and Criminal Justice courses at MidMichigan Community College, and Management and Marketing courses at West Georgia Technical College. Also, for "fun," she teaches children how to water ski and wakeboard so they can enjoy two of her favorite Michigan summer time activities.

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Faculty Profile: Dr. Jacquelyn Markham

by South University
October 10, 2012

Dr. Jacquelyn Markham has devoted much of her scholarly and creative work to writing and publishing her own poetry and researching the poetry of American author Charlotte Perkins Gilman, presenting papers on Gilman research at the International Charlotte Perkins Gilman Society, University of Montana, Missoula (2011) and the American Literature Association (ALA) Fiction Symposium (2011), Savannah. She has collected, introduced, and annotated Charlotte Perkins Gilman's poetry, over 500 poems published in the years 1884-1935. Several Gilman manuscripts are under review for publication, two of which are conference proceedings presented at conferences.

In 2012, Split Oak Press published poetry written especially for an Adrienne Rich tribute anthology and a long poem was published in Shepherd University’s Anthology of Appalachian Writers (Ron Rash, Volume IV). She was invited to read at the Appalachian Heritage Writers Festival at Shepherd University (WV) in September to celebrate the release of the AAW anthology. As a dedicated educator, Markham has also researched and presented on pedagogy, most recently for the online classroom. She has shared her research on multimodal literacy with South University colleagues in an English Department Faculty Development session (2011), as co-presenter at the Education Management Corporation Virtual Conference (2012), and is scheduled to present with a South University panel at the South Atlantic Modern Language Association (SAMLA) in Durham, NC, in November, 2012. Active regionally in the Southeastern Women’s Studies Association and SAMLA, statewide and locally in the South Carolina and Georgia Poetry societies, and as a South Carolina Humanities Scholar and South Carolina Arts Commission grant recipient, she lectures, conducts workshops, gives readings, and judges poetry contests at local libraries and cultural centers in support of her lifelong commitment to cultural enrichment.

Dr. Jacquelyn Markham holds a PhD from Florida State University in Creative Writing and American Literature after 1865, an MA in Creative Writing, and a BA in English and History. She has been teaching for South University since 2006, joining the fulltime faculty in 2008. Serving as one of the Founding Editors of the online student arts and literary journal, Asynchronous, she is currently developing a proposed Creative Writing course for South University.

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South University Launches On Demand Tutoring

by South University
October 5, 2012

We are thrilled to announce that students now have access to On Demand Tutoring directly from within their classroom!

At South University, the academic success of our students is our highest priority. We know how important it is for them to receive the help they need, right when they need it. With On Demand Tutoring, our commitment to providing excellent support reaches a new level.

On Demand Tutoring enables students to get tutoring help when they need it in the classroom in the following subjects: Math, Statistics, Writing, Chemistry, Biology, Human Anatomy & Physiology, Microsoft Word, Excel, Access, & PowerPoint, Allied Health Anatomy & Physiology, Nursing Pathophysiology, Nursing Pharmacology, Nursing Administration, Geriatrics, Mental Health & Psychiatric Nursing, Economics and Medical Terminology.

The On Demand tutors consist of over 1,600 university faculty, graduate students and retired educators, 90% of whom have advanced degrees in the subject area that they tutor.

With On Demand Tutoring, students can also:

  • Submit their writing to the Online Writing Lab for review and critique.
  • Submit a question and receive a response the next day.
  • Receive constructive criticism from tutors to help them see where their work can be improved.
  • Access past tutoring sessions in the archives.

For information on how to get started, students should log in to the Campus Common.

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Political Campaigns and Social Media — Tweeting Their Way Into Office

by Jared Newnam
October 5, 2012

Creating a social media strategy for use during political campaigns has become an essential part of every candidate’s plan to get into office. With social media sites often getting more traffic than an official campaign website, it’s important for candidates to get connected.

“The use of social media in today’s campaign is not only important — it is critical,” says Hubert “Sonny” Massey, a Business instructor and advisor at South University, Savannah. “Millions of people are involved in using social networks daily. It is the opportunity to be in touch with large numbers of voters quickly, constantly and at a low cost.”

Massey says it has become a common practice for political campaigns to create social media sites or pages as part of their marketing strategy.

“From now on, social media will have a huge impact on elections,” Massey says. “With the speed of communications and the numbers of people involved, the impact has to be significant.”

Chris Saad, chief strategy officer at Echo, says the use of social media was pivotal during the 2008 presidential election, when U.S. President Barack Obama became the first candidate to use it successfully.

“It was the first campaign where social media was pervasive and he understood it and leveraged it,” Saad says. 

He compared the use of social media in the 2008 presidential election to the first televised campaign debate in 1960, between then-presidential candidates John Kennedy and Richard Nixon.

“The candidate who learned how to put on makeup and smile is the one who won the debate, and the other won on radio, (because) he understood the language of TV,” Saad says.

Saad says social media is a campaign tool — just as advertisements — and is a critical part of the campaign toolkit.

As part of their social media strategy, Saad says politicians create interesting posts to try to engage followers, similar to the tactics used by a brand or media company.

Candidates create simple to digest posts that can be easily retweeted or shared, Saad says. This type of campaign marketing is much different than creating television commercials, as the politicians can create social media posts quickly and easily to react to news and reach out to voters, whereas making an advertisement is a much longer process.

“They are using social media and engagement numbers almost as proxy battles for the actual elections.” 

Saad says the main social media goals in the presidential campaign are to create content that people share, for fundraising purposes, and to gauge where the candidates stand in the race.

The use of social media in today’s campaigns is not only important — it is critical.

Political Campaigns Connect With Voters

Most of what happens on social media from brands and political campaigns are not conversations, as they aren’t creating a back-and-forth dialog with voters, but simply hoping the messaging will get voter to vote a certain way.

Saad says candidates don’t typically reply to voter’s tweets and Facebook posts, but they do use social media companies like Facebook and Twitter to host live Q&As from the company headquarters, as a sort of town hall debate.

“They’re using the brand of a Facebook or Twitter to appeal to a young generation,” he says.

Though candidates may not reply to voter comments on their social media sites, Massey says it can be helpful for them to have the opportunity to see responses and opinions to topics they post.

Campaign Social Media Strategy

Massey and Saad agree that having the ability to see the political views of family, friends, and peers can sway a person’s vote.

“I think that’s the only way that social media works,” Saad says.

Saad says politically active people are subscribing to the candidates on social media sites like Facebook and Twitter, and although less politically savvy people aren’t doing that, they’re still seeing those messages when their politically active friends comment and “like” them.

He says the only way the people without much interest in politics find out about a candidate’s posts is through the politically savvy people.

“A candidate may have a million subscribers, but will reach 10 million or 100 million people because of its viral effect,” Saad says. “Everybody is seeing a ton of campaign content coming through, whether they like it or not.”

With so much emphasis placed on social media sites, it can be easy to forget that candidates typically have an official campaign website as well.

Saad says it ebbs and flows as to whether voters visit the official campaign website of a candidate or their social media site more.

“With AOL and MySpace, there was this pull towards party websites, so people would push everyone to those sites, that peaked, then people realized their own websites were more important than other people’s,” Saad says. “We’re in this interesting swing right now where people are promoting Facebook and Twitter more than their own websites, but we actually think this is a temporary glitch. Their own website needs to be the place they’re promoting.” 

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Which Online Degree Program is Right for Me?

by South University
October 1, 2012

Our online degree programs offer a convenient way to achieve your academic and career goals. With flexible scheduling, no commute, and access to a wider variety of programs, studying online makes good sense.

South University’s online programs include associate’s, bachelor’s and master’s degree programs in psychology, legal and paralegal, information technology, healthcare, business, criminal justice and nursing. When it's time to select a program, ask yourself a few critical questions before making a decision.

Does the Course Structure Meet Your Needs?
Online programs enable you to meet multiple life demands. You can study after work, on the weekends or after the kids have gone to sleep. Our programs use sophisticated technology to deliver information and assess your grasp of the material. For example, in our Consumer Behavior and Marketing in the Hospitality Industry course, students watch videos to learn about various communication strategies, and then answer questions about how to apply each strategy.

To learn how our online programs are structured, visit our online classroom demonstration page.If you have specific questions, request information from our admissions representatives, who are prepared to assist you.

Consider Your Ultimate Goal
If you're just starting out and hope to climb the corporate ladder in the business world, you might apply for the Associate of Science in Business Administration or the Bachelor of Business Administration program. If you already have a bachelor's degree, then the Master of Business Administration (MBA) program may be your best choice. Always align your academic choices with your eventual career goal.

Research the Employment Outlook
For some students, choosing the right online degree program may be first and foremost about earning a better salary or ensuring job security. For example, medical and health services managers are expected to see an employment growth of 16 percent between 2008 and 2018. This is greater growth than all other occupations. If you're interested in job security, our Master of Business in Healthcare Administration may be your ideal program.

Once you've chosen a South University online degree program that meets your needs, it's time to apply and get started!

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