Bachelor of Business Administration (BBA) Degree| South University

Degree Overview

Bachelor of Business Administration Program

Jessica Martin, Bachelor of Business Administration, Class of 2018

The Bachelor of Business Administration degree program focuses on preparing students with the knowledge and skills they will need to pursue entry-level business careers. Courses are designed to help students discover how to adapt business strategies to accommodate changing marketplace conditions and to provide students with opportunities to understand and apply effective leadership skills. Through case studies and intensive projects, students will have the opportunity to gain the ability to assess organizational needs and implement effective improvement scenarios.

Program Metrics: Persistence and Graduation Rates

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Accreditation Council for Business Schools and Programs

Accredited by the Accreditation Council for Business Schools and Programs ([ACBSP] 11520 West 119th Street; Overland Park, KS 66213; 913-339-9356; www.acbsp.org).

Available Locations

Richmond, VA West Palm Beach, FL Austin, TX Virginia Beach, VA Tampa, FL Savannah, GA Montgomery, AL Columbia, SC Online

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What's New

Join South University in Celebrating the Class of 2021

This Saturday, June 19, at 12:00 PM ET, South University celebrates the Class of 2021 and Class of 2020 with a live virtual graduation event! Join us as we celebrate this milestone in our graduates’ lives.

June 16, 2021

Student ambassador working with students virtually

South University’s Online Programs Student Ambassadors: A Year In Review

Qualified students in South University’s online programs have the opportunity to become student ambassadors to support their peers and offer valuable insight to the university about the student experience. Check out what this year’s group have to say about their experience!

June 2, 2021

10 Tips to Help You Transition from the Military to College

South University is proud to support veterans in their pursuit of higher education! Follow these helpful tips to ease your the transition from military service to college today.

May 28, 2021

South University nursing students administering COVID-19 vaccine

South University, Tampa Nurses Help Administer the COVID-19 Vaccine Locally

South University is proud to support local Tampa Bay residents by working with Advent Health to help administer the COVID-19 vaccine locally through help from our staff and nursing students to 700 pre-registered Florida residents.

February 19, 2021

South University nursing student speaking to patient in car

South University Austin's Nurses Help Administer the COVID-19 Vaccine to Local Residents

South University is proud to serve the Austin-Round Rock (or Central Texas) area with our staff and nursing students helping to support the administration of the first 3,000 doses of COVID-19 vaccines locally.

January 21, 2021

South University nursing students in classroom

Chancellor Steven K. Yoho - Named One of the 10 Most Visionary Education Leaders of 2020 by The Education Magazine

South University’s Chancellor Dr. Steven K. Yoho has been named among the 10 Most Visionary Educational Leaders of 2020 by The Education Magazine.

January 12, 2021

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Success Stories

Outstanding Education for Remarkable Careers

We're committed to helping our graduates make impact in their professional and personal lives. We applaud our business and technology alumni and the difference they make.

Jennifer Hunter Atkinson

Class of '16

Bachelor of Business Administration

“South has undoubtedly played a pivotal role in steering my life into a direction I’m proud of. Through the last two years, I have gained tremendous support from my professors and I feel part of a community that challenges me to achieve personal and professional goals.”

Jefferson Reid

Class of '12

Bachelor of Business Administration

“I wanted to stay in project management, but I knew my associate’s degree in aviation technology wouldn’t allow me to get where I wanted to be. A business degree was most relevant to the experience I had gained in the workforce. South University professors do a good job of teaching the concepts and then combining them.”

Endora Todd

Class of '04

Bachelor of Business Administration

“The organization serves a unique population of students who see value in small class sizes, individual attention and support before, during and after graduation”

Lauren Elsberry

Class of '12

MBA in Healthcare Administration

“This program has helped make me better. It improved my time management. It improved my organization. I think because of its accelerated pace, it created those unexpected benefits. The classes I have taken in the AMBA program are relevant to my new position. I know my degree was something they looked at. South University has a good reputation; people have heard of it.”

Leah N. Williams

Class of '09

Master of Business Administration

“A few years ago, I decided that I wanted to take my career to the next level and realized that an MBA would allow me to achieve that goal. When I first showed interest in South University, I met my admissions officer, Shakeara Hudson. She made the application process as easy as possible, and then she checked on me continuously while I was a student just to make sure I was on track to complete my MBA. She even attended my graduation ceremony and spoke with me afterwards.”